ABOUT Deronda
I help brands create memorable experiences that people actually remember. With more than eight years in experiential marketing and consumer engagement, I’ve represented global brands at major sporting events, product launches, retail activations, and national tours while also creating authentic lifestyle content that extends the experience beyond the event.
I don't just represent brands, I study how people experience them. My background in psychology gives me a unique perspective: I understand how consumers think in real time. Whether I’m engaging thousands of attendees at a live activation or creating UGC from home, my goal is always the same, to help brands earn attention, trust, and meaningful engagement.
Sporting Events
Represented national brands at premier sporting events, delivering memorable fan experiences in high-volume environments.NBA All-Star Weekend
MLB All-Star Week
NFL Draft
Formula 1
Super Bowl
PGA Tour Championship
US Open Tennis
US Open Golf
DC Citi Open
Preakness
CIAA
ACCN Football
Army-Navy Game
MLS All-Star
FIFA World Cup
Retail & Product Launches
Supported product launches and retail activations through education, sampling, customer engagement, and premium brand representation.Cécred x Ulta
Air Jordan
BMW
Amazon Fresh
Chobani
La Colombe
Capital One
Chime Bank
“Such an epic experience at the Red Bull activation during F1 weekend in Miami! The energy was insane, and getting free Red Bull and exclusive giveaways made it even better. The team was so friendly and really hyped up the crowd—definitely a highlight of this rainy day!”
— Event Attendee
Formula 1- Miami Grand Prix
I had the pleasure of representing premium red wine brands: Smith & Hook, Hahn, and Franciscan Estate. This on-premise activation focused on guest engagement, wine education, and creating a memorable tasting experience for 3000+ attendees. From pouring bold blends to sharing brand stories, the event captured the essence of each label while connecting with a sophisticated and curious wine-loving crowd.
Uncorked Wine Festival, Washington, DC
At a high-profile sporting event activation during the Super Bowl, I was brought on to represent a global brand aiming to deliver an unforgettable VIP experience. From managing premium giveaways to engaging with fans and influencers, I ensured every touchpoint aligned with the brand’s premium presence and high-energy environment.
Super Bowl LIX- New Orleans
Highlights
8+ Years Experience
100+ Brand Campaigns
100k+ Consumer Interactions
15+ National Sporting Events
Luxury Retail Activations
Food & Beverage Launches
Beauty Pop Ups
Automotive Tours
Lifestyle Content Creator
Preakness Festival- Baltimore
Uncorked Wine Festival- DC
Grace Hopper Conference-Philly
Mubadala Citi Open- DC
CIAA Tournament- Baltimore
Representing Sheertex, I merchandised their premium tights in H&M locations across DC, MD, and PA—optimizing product placement and elevating in-store visibility. By aligning with H&M’s fast-paced retail standards and creating eye-catching displays, I helped drive brand awareness and enhance the customer shopping experience.
Sheertex Tour-PA, MD & DC
